Comscore Social Brand Survey Lift

Tiffany Terilli

Senior Client Insights Analyst
Comscore

Comscore Social Brand Lift studies showcase a publisher’s value by proving a 96% boost in partner brand interest as a direct result of the campaign.

In addition, Comscore’s Social Brand Lift Studies proved significant lifts in each key performance indicator measured. Are you ready to learn what Comscore’s Ad Effex audiences can do for you?

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The Scenario

The client wanted to measure the impact of their branded campaign to prove the success of the partnership in driving a full-funnel engagement with the target audience across across the social universe, ultimately leading to more sales for the sponsor, highlighting the positive impact the publisher has as a partner.

The Solution

Comscore leveraged our AdEffx solutions to run a survey with engaged and non-engaged audiences and analyze results for awareness, favorability, consideration, purchase intent, ad recall and other brand KPIs to understand the performance of the campaign.

Study Prepwork

Publisher identifies campaign to include Ad Effex study on and identifies which Ad Effex study to include:

Brand Lift
Campaign Performance Index
Behavior Lift
Sentiment
And more!

Study Kickoff

Publisher provides Comscore with the campaign details and/or survey draft needed to build the study. Based on the Ad Effex chosen, measurement will either take place after the campaign commences or survey will begin recruiting on campaign start date.

Campaign Measured

Campaign performance will be measured based on content engagement or survey responses.

The Results

This report showcased the social campaign’s impact throughout the marketing funnel, with key wins in favorability, purchase intent, and brand interest as a direct result of campaign content. The report also serves as sales material for the publisher to prove their value as a partner to future potential sponsors.