Audience Recommendations for Every Vertical
The IAB’s Measurement Leadership Summit in New York last week (March 14, 2024) brought together the minds of measurement under one roof, to hear and discuss numerous topics including... Read more
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...
Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...
3 Ways Political Advertisers Can Win With CTV in 2024
Another presidential election year is upon us. Same old, same old, right? Not quite.
Golden Globes, Oscars and More: Reaching your Audience
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
5 Surprising Audiences Watching the Big Game
The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain ce...
Top Trends to Keep an Eye on in 2024
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...
Concert Movies Sing at The Box Office!
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